If you’ve come across this article, you’ve probably heard the phrase ‘B2B web portal’ going around lately. Maybe it’s something your friends and associates have discussed amongst themselves—or recommended to you—and you’re wondering if investing in the tool will benefit your business.
If you’re not yet aware, a B2B web portal is a web-based solution designed to foster the growth of your business. You can use a B2B web portal to manage a range of common business activities, including sales, marketing, and customer service.
In this article, you’ll find five top reasons why businesses benefit from B2B web portals. Keep reading to discover how this handy tool could help you!
1. Access real-time data and analytics
Essentially, B2B web portals function as a bridge between your company, customers, suppliers, and stakeholders. These multi-functional tools allow easy access to real-time data and analytics that’s crucial for decision-making.
With your new B2B web portal installed, employees who need access to data and analytics can get it without going through multiple applications and cumbersome manual processes. As such, you’ll enjoy a serious productivity boost.
2. Improve the customer experience
In the past, businesses owners relied on their sales team to sell products and services. But these days, as the internet grows in popularity, organisations continue to implement B2B web portals to provide a better customer experience.
This change occurred as businesses realised that more customers were turning to digital channels to solve their problems. B2B web portals take away the middleman, allowing customers to find solutions and products without contacting a salesperson.
Today, many B2B websites provide self-service solutions for customer and stakeholder needs—from finding information on products or services, submitting orders, requesting quotes, scheduling maintenance and repairs, and much more.
3. Speed up start-up times
Setting up a B2B web portal might sound complicated and time-consuming, but it’s a simple task. Gone are the days of setting up multiple apps and channels to manage your business—now, it’s all simplified into one central hub.
With a B2B web portal, you can set up your entire sales catalogue with a few clicks, integrating any existing software and saving hours of arduous work.
4. Reduce the need for manual processing
Since B2B web portals are largely automated, they significantly reduce the need for manual processing. You’ll no longer need to wade through your product catalogue, uploading items one by one—the portal can handle it all for you!
As an added benefit, this automation reduces time spent on transactions, answering frequently asked questions, and consulting with stakeholders, leading to higher profits.
5. Eliminate unnecessary costs
For small businesses especially, B2B web portals are an amazing option for reducing costs. If you’re constantly investing in and setting up new platforms for managing every aspect of your business, you’ll be spending a lot on labour and software subscriptions.
By instead investing in the simple, holistic solution of a B2B web portal, you’ll eliminate unnecessary costs and easily stick to your budget.
Conclusion
Now that you’re aware of all the fantastic benefits of implementing a B2B web portal, why not try one yourself? It’s well worth the investment!
