How to build relationships with your customers through your site
How to communicate with customers using a business site? Do you need it at all? All answers are here.
Communication with customers via a site: key elements
Nowadays, the options for creating a site are endless. It is possible to build a site with Python, and websites built with Django are also widespread (there are also many other options). But no matter how brilliant your platform is, you will need to build relationships with your customers: without it, your business won’t be successful. If you still hesitate about whether you need a website for your business, we assure you: you do!
Do you need a website for your business at all?
If you are thinking about what your company’s website should look like, then it’s time for your business to develop. Before contacting a web studio, many entrepreneurs ask themselves: “Why is a website needed, and is it needed at all?” Here are seven main reasons why a business needs a website.
- Company presentation on the Internet.
- 24/7 online office.
- Sales tool.
- Advertising media platform.
- Automation of information exchange.
- Customer interaction tool.
- A marketing tool that builds loyalty.
If you manage a business, you definitely want to build strong and trusting relationships with your clients. It is thanks to them that your company can prosper. You know that it is more difficult to attract new customers than to ensure the satisfaction of a current customer. In addition, satisfied customers talk about you, inform new people, come back to you and buy new items.
Good communication with people interested in your products is essential: your task is to share the information with interested people but also be available when the customer wants to share something with you.
For a customer, your site is one of the first points of contact with you. It is on your site that you begin to establish a relationship with him, so you must use it to communicate as clearly as possible. Let’s see how you can build strong relationships with your customers through the site.
Make contact easier for the customer
When it comes to customer contact, you can really stand out. As you are not a giant (yet), you don’t need to automatize answers to people’s questions. Above all, your customers want a non-complicated way to contact somebody who knows the product and will understand their request. An integrated WhatsApp is a nice choice.
With more than 2 billion active users, WhatsApp is the largest instant messaging platform in the world. As a small business, you can offer customers to contact you by WhatsApp. They will communicate directly with you without creating an account on any platform.
For your part, you are free to focus on your usual tasks. Just keep your phone at hand in case someone sends you a message.
Ask for marketing consent in advance
Do you have an important announcement to make, but there are no subscribers on social networks at the moment? You will surely be tempted to send a newsletter to all the people with whom your company has come into contact in recent years. But how many of them have agreed to receive your newsletter?
This question may seem simple, but many small business managers tend to forget it: to send a newsletter to a large number of recipients, you will first need to obtain their marketing consent. It is best to start collecting it and build a list of customers before considering sending marketing newsletters.
Stay connected with social networks
The best customers are those who come back to you. They know your company well and want to buy your latest items as soon as they are available. How are they aware of the news? Maybe you have published images of your product tests on LinkedIn. Or maybe you posted a video on Instagram or shared some interesting information about the materials you use, etc., on Twitter.
People usually like subscribing to your social media profiles. Why would they deprive themselves of it? Your pages allow them to follow the news of a company they like or even learn useful things. And in addition, you have the opportunity to become even more recognizable.
This is why small businesses are interested in gaining as many subscribers as possible. Your customers are happy to recommend you to their loved ones if you do a good job. So don’t forget to integrate links to your social media pages on your site.
Show people that you understand the needs of each
One of your main assets is precisely your size (if your business is quite small at the moment). Customers do not need to brave the countless steps of an automated answering machine to communicate with you. They know that they will have the chance to speak with a human who will know how to listen to them. Reflect the human side of your company in the tone of your communications.
Yes, customers expect a certain professionalism. You will have to be able to answer all their questions, so be ready. In general, we advise you to start the conversation with a warm and welcoming greeting and then show yourself more factual in your answers to their questions. Once the problem is solved, you can conclude the conversation with a new friendly recommendation: offer a new product, etc. But never insist: it may scare people away!
Finding the perfect balance between the warm human side and the competent professional side is essential for building great customer relationships. This balance shows your customers that you take them seriously and that you care about their satisfaction.
Also Read: How to Use Influencer Marketing to Grow your Business
